logo, direct mail, advertising, POS
“Make The Switch” is a project I designed for Team Velocity Marketing. They asked for a logo and layout to correspond with their existing direct mail targeted marketing campaign. The designs needed to be flexible to utilize the colors and photography of any auto manufacturer brand.
I designed a logo that can be used with any color scheme and is suitable for both budget and luxury brands. The collateral is image-heavy to put the focus on new model year styling or features and promote a sense of “moving up” to a newer and better model.